Nos spécialistes de l'investissement travaillent main dans la main pour former une unité mondiale unique capable d'évaluer et de soutenir les investissements potentiels.
Nous apportons notre soutien aux entreprises dans lesquelles nous avons investi. Nos domaines d'expertise comprennent l'acquisition de nouveaux talents, la prospection, le marketing, la communication et la croissance/le leadership.
Nos spécialistes de l'investissement travaillent main dans la main pour former une unité mondiale unique capable d'évaluer et de soutenir les investissements potentiels.
Nous apportons notre soutien aux entreprises dans lesquelles nous avons investi. Nos domaines d'expertise comprennent l'acquisition de nouveaux talents, la prospection, le marketing, la communication et la croissance/le leadership.
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Rebecca Buckman
Marketing Partner
Menlo Park
A rejoint Battery en 2013
« J'adore raconter des histoires. Après avoir travaillé pendant 18 ans en tant que journaliste et rédactrice, notamment pour le Wall Street Journal et Forbes, j'ai découvert que j'adorais en savoir plus sur ce qui motive les gens et les entreprises. »
Rebecca Buckman dirige le programme de marketing et de communication de Battery. Elle supervise la marque, les communications, le contenu, les événements, la communauté et les réseaux sociaux de la société.
Rebecca Buckman dirige le programme de marketing et de communication de Battery. Elle supervise la marque, les communications, le contenu, les événements, la communauté et les réseaux sociaux de la société. En tant que membre de l'équipe des services de portefeuille de l'entreprise, elle travaille également en étroite collaboration avec les sociétés partenaires de Battery pour fournir des conseils de communication stratégiques et tactiques. Elle prodigue aussi bien des conseils en termes de narration qu'en communication de crise et propose des stratégies pour l'introduction en bourse. Rebecca a rejoint la société en 2013 après avoir dirigé sa propre agence de communication stratégique grâce à laquelle elle aidait les sociétés d'investissement de la Silicon Valley ainsi que des start-ups de haute technologie à améliorer leur image de marque, leur positionnement et leur communication avec les médias.
Avant cela, Rebecca a travaillé pendant de nombreuses années en tant que journaliste économique. Elle a notamment passé dix ans au sein du Wall Street Journal, dans ses bureaux de New York, San Francisco et Hong Kong. Elle a traité de nombreux sujets, tels que Wall Street, les tendances technologiques ou encore l'économie et le commerce asiatique. Au Wall Street Journal, son travail a notamment été reconnu par Amnesty International, le Newswomen Club of New York et l'American Association of University Professors. Elle a été finaliste du prix Gerald Loeb en 2007. Après avoir quitté le Wall Street Journal, Rebecca a rejoint Forbes en tant que rédactrice senior spécialisée dans la technologie et le capital-risque. Elle a également écrit pour Dow Jones et l'Indianapolis Star, où elle bénéficiait de la bourse Pulliam destinée aux journalistes en devenir.
Rebecca a obtenu un diplôme en politique internationale avec mention très bien de la School of Foreign Service de l'université de Georgetown. Elle siège actuellement au comité exécutif du groupe de communication stratégique de la National Venture Capital Association et donne fréquemment des conférences sur le développement de l'image de marque. Dans sa vie personnelle, elle est cheffe de troupe scoute et passionnée de baseball.
Cliquez ici pour en savoir plus sur le travail de Rebecca Buckman chez Battery.
Rebecca partage avec Axios ses conseils sur la meilleure façon de préparer les équipes de communication à une introduction en bourse.
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